address pr copy feedback

Author: softprops

README.md

@@ -55,11 +55,13 @@ fn my_handler(event: GreetingEvent, ctx: Context) -> Result<GreetingResponse, Ha
 
 The code above is the same as the [basic example](https://github.com/awslabs/aws-lambda-rust-runtime/tree/master/lambda-runtime/examples/basic.rs) in the `lambda-runtime` crate.
 
-### deployment
+### Deployment
 
-#### aws cli
+There are currently multiple ways of building this package: manually, and the [Serverless framework](https://serverless.com/framework/).
 
-To deploy the basic sample as a Lambda function using the aws cli, we first need to build it with `cargo`. Since Lambda uses Amazon Linux, you'll need to target your executable for an `x86_64-linux` platform.
+#### AWS CLI
+
+To deploy the basic sample as a Lambda function using the [AWS CLI](https://docs.aws.amazon.com/cli/latest/userguide/cli-chap-welcome.html), we first need to manually build it with [`cargo`](https://doc.rust-lang.org/cargo/). Since Lambda uses Amazon Linux, you'll need to target your executable for an `x86_64-linux` platform.
 
 ```bash
 $ cargo build -p lambda_runtime --example basic --release
@@ -92,18 +94,21 @@ $ aws lambda invoke --function-name rustTest \
 $ cat output.json  # Prints: {"message":"Hello, world!"}
 ```
 
-#### serverless framework
+#### Serverless Framework
+
+Alternatively, you can build a Rust-based Lambda function declaratively using the [Serverless framework Rust plugin](https://github.com/softprops/serverless-rust).
 
-You can optionally skip all of the manual building, renaming, and deploying steps above and use the [Serverless framework Rust plugin](https://github.com/softprops/serverless-rust). You can find an example
-getting started template application [here](https://github.com/softprops/serverless-aws-rust).
+A number of getting started Serverless application templates exist to get you up and running quickly
 
-Serverless application templates exist for a minimal [echo function](https://github.com/softprops/serverless-aws-rust), [http function](https://github.com/softprops/serverless-aws-rust-http), and [multi function service](https://github.com/softprops/serverless-aws-rust-multi).
+* a minimal [echo function](https://github.com/softprops/serverless-aws-rust) to demonstrate what the smallest Rust function setup looks like
+* a minimal [http function](https://github.com/softprops/serverless-aws-rust-http) to demonstrate how to interface with API Gateway using Rust's native [http](https://crates.io/crates/http) crate (note this will a git dependency until 0.2 is published)
+* a combination [multi function service](https://github.com/softprops/serverless-aws-rust-multi) to demonstrate how to set up a services with multiple independent functions
 
-To get started, just run the following commands to create a new lambda Rust application
+Assuming your host machine has a relatively recent version of node, you [won't need to install any host-wide serverless dependencies](https://blog.npmjs.org/post/162869356040/introducing-npx-an-npm-package-runner). To get started, run the following commands to create a new lambda Rust application
 and install project level dependencies.
 
 ```bash
-$ serverless install \
+$ npx serverless install \
   --url https://github.com/softprops/serverless-aws-rust \
   --name my-new-app \
   && cd my-new-app \