Docs. Sponsor call-out.

Author: tomchristie

docs/topics/3.0-announcement.md

@@ -1,19 +1,3 @@
-## Pre-release notes:
-
-The 3.0 release is now in beta and ready for final testing. You can install the development version directly from GitHub like so:
-
-    pip install https://github.com/tomchristie/django-rest-framework/archive/3.0-beta.zip
-
-Currently the only known remaining blockers are documentation issues and tickets. Any critical bugs raised in the next week or two will be resolved for the 3.0 release, but otherwise consider this as code-complete.
-
-Please work through this document throughly in order to understand the API differences that exist between 2.4 and 3.0.
-
-**Your feedback on the upgrade process and 3.0 changes is hugely important!**
-
-Please do get in touch via twitter, IRC, a GitHub ticket, or the discussion group.
-
----
-
 # REST framework 3.0
 
 The 3.0 release of Django REST framework is the result of almost four years of iteration and refinement. It comprehensively addresses some of the previous remaining design issues in serializers, fields and the generic views.
@@ -22,6 +6,10 @@ This release is incremental in nature. There *are* some breaking API changes, an
 
 The difference in quality of the REST framework API and implementation should make writing, maintaining and debugging your application far easier.
 
+3.0 is the first of three releases that have been funded by our recent [Kickstarter campaign](kickstarter.com/projects/tomchristie/django-rest-framework-3).
+
+As ever, a huge thank you to our many [wonderful sponsors](sponsors). If you're looking for a Django gig, and want to work with smart community-minded folks, you should probably check out that list and see who's hiring.
+
 ## New features
 
 Notable features of this new release include:
@@ -931,4 +919,5 @@ The 3.2 release is planned to introduce an alternative admin-style interface to
 
 You can follow development on the GitHub site, where we use [milestones to indicate planning timescales](https://github.com/tomchristie/django-rest-framework/milestones).
 
+[sponsors]: http://www.django-rest-framework.org/topics/kickstarter-announcement/#sponsors
 [mixins.py]: https://github.com/tomchristie/django-rest-framework/blob/master/rest_framework/mixins.py