Plugin premium case study

Author: dwitry

docs/premium/plugin-premim-case-study.md

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+# Plugin Premium case study
+
+## JetBrains plugin status
+
+* ≈7500 Month Average Users
+* ≈2500 Daily users
+* [Jetbrains Store](https://plugins.jetbrains.com/plugin/8087-graph-database-support) 🟊🟊🟊🟊☆ 
+* [Github](https://github.com/neueda/jetbrains-plugin-graph-database-support) 🟊119
+* [Google Analytics](https://analytics.google.com/analytics/web/#/report-home/a67609275w119830273p125367687) set up to get insights about usage patterns
+
+## Steps 
+
+1. Research
+    1. Research existing features, see what could be improved
+    2. Research user feedback ([issues](https://github.com/neueda/jetbrains-plugin-graph-database-support/issues), feature requests, [reviews](https://plugins.jetbrains.com/plugin/8087-graph-database-support/reviews)), identify frequently requested features
+2. Define premium features:
+    1. Dedicated Support
+    2. Complete syntax highlight for Neo4j Drivers
+    3. Better visualization
+    4. Gremlin query optimizations
+        - General
+        - Cardinality
+        - Endpoint-specific (AWS Neptune, Cosmos DB)
+    5. Dedicated support for Cypher→Gremlin translation
+3. Decide on pricing tiers
+3. Create [Project Board](https://github.com/neueda/jetbrains-plugin-graph-database-support-premium/projects/3) on GitHub
+    - Created tasks from premium features
+5. Create shared mailbox `[email protected]` for plugin related questions
+3. Create Landing Page
+    - Create simple [script](https://github.com/neueda/resources/tree/master/plugin-landing) to create web page from template
+        + Use [Bootstrap framework](https://getbootstrap.com/) to minimize development time
+    - Deployed [Landing Page](https://technologies.neueda.com/plugin) to [Neueda Squarespace account](https://neuedatechnologies.squarespace.com/config)
+    - Set up [Google Analytics](https://analytics.google.com/analytics/web/#/report-home/a148629468w210900535p202574835)
+        + Setup additional monitoring for [button clicks](https://github.com/neueda/resources/blob/b247b504bbd26c0b1d351903ab95effe71cd7f2a/plugin-landing/assets/plugin/actions.js#L20-L24)
+    - Created an [applet on IFTTT](https://ifttt.com/applets/103577046d/edit) to save [form data on Landing Page](https://github.com/neueda/resources/blob/b247b504bbd26c0b1d351903ab95effe71cd7f2a/plugin-landing/template.html#L204-L214) (emails) to [Google Doc](https://docs.google.com/spreadsheets/d/1RBaqIIr0LMOj9tNOz35tLDAUtWy-flhfKDmMg9IEaHc/edit#gid=0) 
+4. Create [repository](https://github.com/neueda/jetbrains-plugin-graph-database-support-premium)
+    - Copy code from opensource (existing) version
+    - Started premium feature development
+6. Contacted JetBrains to get access to Paid Plugins store
+5. Put a link to Landing Page from [Plugin GitHub page](https://github.com/neueda/jetbrains-plugin-graph-database-support#README)
+6. Released new version of the plugin with links to Landing Page
+
+## Challenges Faced
+
+* Google Analytics Metrics might be inaccurate as many users have Ad-Blockers installed
+* New version adaption is slow, as not all user immediately upgrade when the new version is released
+* Notification about new features might be missed by the majority of users
+* Discoverability of links to additional functionality is low
+
+## Next Steps
+
+* Release new version and ensure that users will see the notification about new functionality