More copy review from Corry, moved voice and tone back to style

Author: JuliaMongo

source/style-guide/style/links-and-cross-references.txt

@@ -70,12 +70,10 @@ Avoid Inline References in Tutorials
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
 Avoid adding inline textual references in tutorials or stepped procedures. 
-
 If users follow inline references while in the middle of a procedure,
 they might have difficulty navigating back and reorienting themselves
-with their current step.
-
-Inline textual references may be appropriate for more reference-heavy pages.
+with their current step. Inline textual references may be appropriate
+for more reference-heavy pages.
 
 Minimize Repeated Links
 ~~~~~~~~~~~~~~~~~~~~~~~
@@ -85,9 +83,8 @@ Minimize Repeated Links
   You may link to the same target multiple times on the same page, but
   think carefully about whether it's absolutely necessary. For example,
   if a page is particularly long and contains many sections, then it might
-  be helpful to link to a target an additional time or two. Users may
-  immediately navigate to a section far down on a page and miss the initial
-  reference.
+  help to link to a target an additional time or two. Users might immediately
+  navigate to a section far down on a page and miss the initial reference.
 
 - If you add repeated links, use the same style for each link.
   Consider whether a plaintext link or a monospace link is appropriate.