Targeting options

You can now easily tailor the way you serve your ads to fit a specific audience!
You’ll need to inform our servers of the users’ details so the SDK will know to serve ads according to the segment the user belongs to.

User ID

The userID is a unique identifier supplied by your application and must be static for each user across sessions.

CAS.getTargetingOptions().setUserID("user-hash-code");

Warning

Your userID should not contain any personally identifiable information such as an email address, screen name, IDFV (identifier for vendor) or IDFA (Apple’s Advertising Identifier).

User Age

Set user age. Limitation: 1-99. By default 0 is 'unknown'.

CAS.targetingOptions.age = 12

User Gender

Set user gender.

CAS.targetingOptions.gender = Gender.male

User Location

Set the user's current location. Location data is not used to CAS; however, it may be used by third party ad networks.

CAS.targetingOptions.setLocation(latitude: userLatitude, longitude: userLongitude)

Warning

Do not use Location just for advertising. Your app should have a valid use case for it as well.

User Location auto collection

Collect from the device the latitude and longitude coordinated truncated to the hundredths decimal place.

• Collect only if your application already has the relevant end-user permissions.

• Does not collect if the target audience is children.
• Disabled by default.

CAS.targetingOptions.locationCollectionEnabled = true

App Keywords

Set a list of keywords, interests, or intents related to your application. Words or phrases describe the current activity of the user for targeting purposes.

CAS.targetingOptions.keywords = keywords

App Content URL

Set the content URL for a website whose content matches the app's primary content. This website content is used for targeting and brand safety purposes. Limitation: max URL length 512.

CAS.targetingOptions.contentUrl = contentUrl

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