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Dec 9, 2022
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update emqx tagline and what is emqx section #2247

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2 changes: 1 addition & 1 deletion emqx/README-short.txt
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An Open-Source, Cloud-Native, Distributed MQTT Message Broker for IoT.
The most scalable open-source MQTT broker for IoT, IIoT, connected vehicles, and more.
10 changes: 7 additions & 3 deletions emqx/content.md
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# What is EMQX

[EMQX MQTT broker](https://emqx.io/products/broker) is a fully open source, highly scalable, highly available distributed MQTT messaging broker for IoT, M2M and Mobile applications that can handle tens of millions of concurrent clients.
[EMQX](https://emqx.io/) is the world's most scalable open-source MQTT broker with a high performance that connects 100M+ IoT devices in 1 cluster, while maintaining 1M message per second throughput and sub-millisecond latency.

Starting from 3.0 release, *EMQX* broker fully supports MQTT V5.0 protocol specifications and backward compatible with MQTT V3.1 and V3.1.1, as well as other communication protocols such as MQTT-SN, CoAP, LwM2M, WebSocket and STOMP. The 3.0 release of the *EMQX* broker can scaled to 10+ million concurrent MQTT connections on one cluster.
EMQX supports multiple open standard protocols like MQTT, HTTP, QUIC, and WebSocket. It's 100% compliant with MQTT 5.0 and 3.x standard, and secures bi-directional communication with MQTT over TLS/SSL and various authentication mechanisms.

With the built-in powerful SQL-based rules engine, EMQX can extract, filter, enrich and transform IoT data in real-time. In addition, it ensures high availability and horizontal scalability with a masterless distributed architecture, and provides ops-friendly user experience and great observability.

EMQX boasts more than 20K+ enterprise users across 50+ countries and regions, connecting 100M+ IoT devices worldwide, and is trusted by over 400 customers in mission-critical scenarios of IoT, IIoT, connected vehicles, and more, including over 70 Fortune 500 companies like HPE, VMware, Verifone, SAIC Volkswagen, and Ericsson.

%%LOGO%%

Expand All @@ -13,7 +17,7 @@ Starting from 3.0 release, *EMQX* broker fully supports MQTT V5.0 protocol speci
Execute some command under this docker image

```console
$ docker run -d --name emqx %%IMAGE%%:tag
$ docker run -d --name emqx %%IMAGE%%:${tag}
```

For example
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