Updating Information on GCLID #6010
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pwseg
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Apr 9, 2024
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Proposed changes
Frequent response to gclid error in Google Ads destination. I end up saying this statement for this type of error and it’s helpful to include google’s doc as well.
Current: Instead of sending GCLID, send an email address or phone number of the user for Segment to hash and send to Google Ads.
Updated: According to Goggle's docs, if you do not have GCLID at your source payload, you have to pass user identifiers, at least email or phone number in your mappings, for Google to make the match. A conversion must be addressed to an existing profile. If there's not a match, Google responds with a failure.
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